Search on Fashionbi
London based Self-Portrait was launched in 2013 in a bid to provide an accessible and contemporary brand. Founded by Creative Director Han Chong, self-portrait’s brand ethos is to provide transitio...
London based Self-Portrait was launched in 2013 in a bid to provide an accessible and contemporary brand. Founded by Creative Director Han Chong, self-portrait’s brand ethos is to provide transitional city-wear pieces using luxury fabrics, still attainable for customers. Educated from Central Saint Martins, the Malaysian born designer has lived in London for 10 years. In addition to his success in the fashion world, Chong has contributed to high-end visual arts events such as Venice Biennale in 2009 and the Munich art festival “A Space Called Public” in summer 2013. Self-Portrait has become known for showcasing designs that combine femininity with a street edge, characterized by founder and Creative Director, Han’s interest in photography, art, architecture and contemporary culture.Brand Details
Founder
Han Chong
Designer
HAN CHONG
from
2013to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
Last fiscal year ended on September 30, 2021
Deep Dive
Trends
Fendi, Celine, Balenciaga, and Beyond: Brands that partnered with the Netflix show.
Trends
The brand initiatives and encounters witnessed in Wimbledon.
Or perhaps you need help to leverage your brand’s power to deliver real business impact? We have solutions for your needs!
Contact us