Rare Beauty
Body Care / Skin Care
Rare Beauty was founded in 2019 by Selena Gomez in El Segundo, offering cosmetics products. Inspired by the singer's third studio album 'Rare,' the brand was officially launched in its official web...
Rare Beauty was founded in 2019 by Selena Gomez in El Segundo, offering cosmetics products. Inspired by the singer's third studio album 'Rare,' the brand was officially launched in its official website and Sephora in North America. Then, it was made available in Europe, Middle East and Asia.Brand Details
Founder
Selena Gomez
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
Rare Beauty Latest News
Rare Beauty is the 3rd Top Performing Beauty Brand
Rare Beauty was named the third top-performing beauty brand in the US in October with a Brand Vitality Score of 99.000 by Traackr.
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