Database

Phluid

New York City,

United States

2018

Apparel / Bags / Fragrance

The Phluid Project, launched in March 2018 in NYC and online for access worldwide as a gender-free fashion brand. It joined a movement of humans committed to challenging the ethos of traditions pas...

Brand Details

Founder

Rob Smith

Brand Strategy

Market segment

Mass Market

Core business

Apparel

Targets

Men, Women

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Deep Dive

THE PHLUID PROJECT financial report

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Phluid Insights

Trends

Brands Embracing Genderless Fashion

From Tiffany & Co. and Puma to Louis Vuitton and Gucci, here is the list of fashion and jewelry l...

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