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Pattern Beauty is a haircare brand founded by Tracee Ellis Ross in 2019. The brand was created to cater specifically to textured hair, offering a range of products designed for various types of cur...
Pattern Beauty is a haircare brand founded by Tracee Ellis Ross in 2019. The brand was created to cater specifically to textured hair, offering a range of products designed for various types of curls, coils, and waves. Pattern Beauty is known for its high-quality formulas that aim to hydrate, define, and nourish textured hair, focusing on moisture and curl care. The product line includes shampoos, conditioners, leave-in treatments, oils, and styling products, all designed to provide the right balance of nourishment and definition for curly hair.Brand Details
Founder
Tracee Ellis Ross
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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