Database

Maybelline

New York,

United States

1915

Make-up / Nail Care / Skin Care

From a small, family-owned business created in 1915 to the world's number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement,...

Brand Details

Founder

Thomas Lyle Williams

Brand Strategy

Market segment

Mass Market

Core business

Beauty

Targets

Women

Contacts

+1 212 818 1500

Socials

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Maybelline Latest News

Maybelline's New Brand Ambassador

Maybelline has appointed the actress and entrepreneur Shay Mitchell as its new global ambassador. The partnership will start this fall with the actress featuring in the global campaign and the launch of two products.

Maybelline with Peggy Gou

Maybelline has hired the South Korean DJ Peggy Gou as its latest global brand ambassador.

Maybelline Gets New Global Ambassadors

The K-pop girl band KISS OF LIFE has been named as the official global ambassadors of Maybelline.

Maybelline Loops in Ffface.me

Maybelline promotes its Falsies Surreal mascara on a large AR mirror at the Gulliver Mall in Kyiv, Ukraine, with the assistance of Ffface.me.

The financial data for this brand is limited.

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Deep Dive

L'Oreal SA financial report 2023

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Maybelline Insights

Sectors & Markets

Beauty Industry Through Generations

Discovering how the beauty industry evolved with the preferences and standards of different gener...

Sectors & Markets

A Curious Case of Beauty in Sports

How do beauty brands use sports as one of their crucial marketing strategies?

Digital marketing

How Meta Helps Fashion and Beauty Brands to Succeed?

From community building and audience targeting to AR, VR, and social commerce, Meta is the go-to ...

Digital marketing

The Impact of CGI Marketing on Brand Advertising

Jacquemus, Stuart Weitzman, Gucci, and many more; CGI Marketing is taking over social media.

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