Maybelline
Make-up / Nail Care / Skin Care
From a small, family-owned business created in 1915 to the world's number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement,...
From a small, family-owned business created in 1915 to the world's number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Maybelline New York is the world's leading cosmetics brand, available in over 129 countries. By combining technologically advanced formulas with on-trend expertise and New York City glamour, our mission is to offer innovation, affordable, and effortless cosmetics for every woman.Brand Details
Founder
Thomas Lyle Williams
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
Maybelline Latest News
Maybelline's New Brand Ambassador
Maybelline has appointed the actress and entrepreneur Shay Mitchell as its new global ambassador. The partnership will start this fall with the actress featuring in the global campaign and the launch of two products.
Maybelline with Peggy Gou
Maybelline has hired the South Korean DJ Peggy Gou as its latest global brand ambassador.
Maybelline Gets New Global Ambassadors
The K-pop girl band KISS OF LIFE has been named as the official global ambassadors of Maybelline.
Maybelline Loops in Ffface.me
Maybelline promotes its Falsies Surreal mascara on a large AR mirror at the Gulliver Mall in Kyiv, Ukraine, with the assistance of Ffface.me.
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