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The 21st century refresh of Mark Cross is true to the brand's heritage. Handbags are made of the finest Italian and French leathers. The styles are minimalist, timeless, elegant and modern. Mark C...
The 21st century refresh of Mark Cross is true to the brand's heritage. Handbags are made of the finest Italian and French leathers. The styles are minimalist, timeless, elegant and modern. Mark Cross is back—enlivened and ready to awaken the “must-have-it, got-to-buy-it-now” fixation with which every fashionista is much too familiar. Some may remember the brand for their luxury leather goods, beloved by all from Grace Kelly to Elizabeth Taylor. She ordered 70 pieces of matching luggage for Richard Burton and herself—yes, really. F. Scott Fitzgerald’s main characters in the novel, “Tender is the Night,” are based off of Gerald and Sara Murphy, the previous owners of Mark Cross who were also the center of a group of artists and writers in Paris that included the likes of Picasso and Hemingway. The company was known for elegance in 1934, and it is still the essence of elegance today. Neal J. Fox, the president and CEO, was enamored with the brand and is bringing the sophisticated line back, refreshed for the modern shopper. Neal calls it “America’s Hermés,” and he couldn’t be more correct. The designs are classic, minimalist, and evoke an image of a luxurious, no fuss, life-style. According to Stylelist, Mark Cross purses are the “equivalent of the perfect trench coat.” The price point of Mark Cross bags make them even more exciting, being touted as ‘affordable luxury.’ So where can you find these heavenly handbags? Saks Fifth Avenue, for now…. but expect Mark Cross to be the next big luxury brand powerhouse.Brand Details
Founder
Henry W. Cross
Brand Strategy
Market segment
Luxury
Core business
Bags
Targets
Women
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