Louis Vuitton insights
Digital marketing
Use of Transmedia in APAC
From branded mascots to audio touchpoints, the transmedia strategies that can...
Digital marketing
TikTok’s Booming Contribution to Fashion and Beauty
The Short-Video App drives high Media Impact Value for the brands.
Digital marketing
The Most Watched FW23 Women's Fashion Shows
From Instagram to WeChat: A Comparative Analysis of the Most Viewed FW23 Wome...