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These days, a bag is an accessory that has become essential. One of the cult objects of today's life, it is an integral part of our personality - show me your bag and I'll tell you who you are. Tre...
These days, a bag is an accessory that has become essential. One of the cult objects of today's life, it is an integral part of our personality - show me your bag and I'll tell you who you are. Trendy, fashionable, practical and informal, our Kipling® bags are part of the everyday life of more than 35 million women in 65 countries throughout the world. The Kipling story is one of great passion, creativity and entrepreneurial spirit. In 1987, three friends in Antwerp decided that women needed high-quality bags that were iconic and chic and feminine and fashionable and not boring. So they created a line of casual and colourful bags that were affordable, sporty and functional, packed with attitude but never serious or stuffy or stuck-up. In a word: fun! They named the brand Kipling, after the well-known and well-travelled author Rudyard Kipling. Soon, their bags were part of the everyday adventures of women around the world. Today, Kipling mascot monkeys, by far the world's best-travelled primates, dangle from a full range of handbags, luggage and carry-alls.Brand Details
Founder
Neil Kipling
Brand Strategy
Market segment
Mass Market
Core business
Bags
Targets
Men, Women
Deep Dive
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