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Keys Soulcare is a beauty and skincare brand founded by Alicia Keys in 2020. The brand was created with a focus on self-care, inner peace, and nurturing the skin in a way that aligns with a holisti...
Keys Soulcare is a beauty and skincare brand founded by Alicia Keys in 2020. The brand was created with a focus on self-care, inner peace, and nurturing the skin in a way that aligns with a holistic approach to beauty. Keys Soulcare promotes the idea of taking care of both your skin and your soul, encouraging individuals to practice mindfulness and embrace their natural beauty. The products are designed with clean, high-quality ingredients that are meant to nourish, hydrate, and replenish the skin. The brand emphasizes the use of natural botanicals, minerals, and oils, aiming for products that are not only effective but also kind to the skin and the environment.Brand Details
Founder
Alicia Keys
Brand Strategy
Market segment
Premium
Core business
Beauty
Targets
Men, Women
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