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Kendra Scott is a renowned American jewellery and lifestyle brand founded in 2002 by designer Kendra Scott. Starting with a modest investment of $500, Scott's commitment to innovation, quality, and...
Kendra Scott is a renowned American jewellery and lifestyle brand founded in 2002 by designer Kendra Scott. Starting with a modest investment of $500, Scott's commitment to innovation, quality, and detail has transformed her small start-up into a billion-dollar business. The brand is celebrated for its dynamic use of colour and genuine materials, offering a diverse range of jewelry, including necklaces, earrings, bracelets, and rings. Kendra Scott's designs are known for their signature silhouettes and vibrant aesthetics, appealing to a wide audience.Brand Details
Founder
Kendra Scott
Brand Strategy
Market segment
Mass Market
Core business
Jewelry
Targets
Women
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