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Haus Labs is a beauty brand founded by Lady Gaga in 2019. Initially launched as Haus Laboratories, the brand was rebranded to Haus Labs in 2021. The brand is known for offering a range of bold, hig...
Haus Labs is a beauty brand founded by Lady Gaga in 2019. Initially launched as Haus Laboratories, the brand was rebranded to Haus Labs in 2021. The brand is known for offering a range of bold, high-performance makeup products that cater to a diverse range of skin tones and embrace individuality, self-expression, and creativity. It has a commitment to sustainability and cruelty-free practices. The products includes items such as foundations, eyeshadows, lipsticks, and blushes, designed to empower people to experiment with makeup and create their own unique looks.Brand Details
Founder
Lady Gaga
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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