Fruit of the Loom
Apparel / Underwear & Lingerie
Fruit of the Loom's main business focus is on branded products for consumers ranging from children to senior citizens. The company is one of the largest manufacturers and marketers of men's and boy...
Fruit of the Loom's main business focus is on branded products for consumers ranging from children to senior citizens. The company is one of the largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear and childrenswear. The company sells its products to all major discount chains and mass merchandisers, wholesale clubs and screenprinters. The company also sells to many department, specialty, drug and variety stores, national chains, supermarkets and sports specialty stores. Fruit of the Loom offers an unconditional guarantee on all the products it sells. The brand has significant market share for basic apparel. The familiar logo with the apple, leaves, green grapes, currants, and purple grapes is a widely recognizable trademark. The company is a vertically integrated manufacturer. The company also controls another long-known underwear brand, B.V.D. (Bradley, Voorhees, and Day). Other brands also manufactured and sold by the company are Funpals/FunGals, Screen Stars and Underoos. Brands once owned or marketed by Fruit of the Loom include Gitano, Munsingwear, Salem Sportswear, and Pro Player, which once had the naming rights to what is now Sun Life Stadium (originally Joe Robbie Stadium) in Miami, Florida from 1996 to 2005, despite bankruptcy by the parent company in 1999. Hanes and Jockey are the main competitors to Fruit of the Loom. The Fruit Of the Loom logo consists of an apple, leaves, green grapes, currants, and purple grapes. In TV commercials for the brand, actors play the roles of only four of the logo's parts: the apple, green grapes, purple grapes, and leaves. The role of "Apple" is played by Rad Daly, and the "Leaf" was at one time played by Academy Award-winning actor F. Murray Abraham, and has been played by Gene Steichen since the Fruit Guys were re-introduced to the public in 2001. "Green Grapes" is played by Richard Steven Horvitz. "Purple Grapes" is played by Wayne Wilderson.Brand Details
Founder
Robert Knight
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Men, Women, Kids
Fruit of the Loom Latest News
Fruit of the Loom Partners with Bradford License India
Fruit of the Loom is teaming up with Bradford License India to expand its footprint in the Indian market with the latter as the official licensing agency for the apparel brand.
Fruit of the Loom with Itochu Corporation
Fruit of the Loom joins forces with Itochu Corporation of Japan by licensing the company to expand its presence across Asia.
Fruit of the Loom Closes Berkeley County Facility
Fruit of the Loom is planning to close its Berkeley County distribution facility by 2024 year's half.
Fruit of the Loom Reassembles Masscots
Fruit of the Loom is modernising its digital marketing strategies by reviving its classic mascot - Fruit People.
Fruit of the Loom Financial Report 2023
Last fiscal year ended on December 31, 2021