Fruit of the Loom News

Fruit of the Loom Partners with Bradford License India

Fruit of the Loom is teaming up with Bradford License India to expand its footprint in the Indian market with the latter as the official licensing agency for the apparel brand.

Fruit of the Loom Closes Berkeley County Facility

Fruit of the Loom is planning to close its Berkeley County distribution facility by 2024 year's half.

Fruit of the Loom Reassembles Masscots

Fruit of the Loom is modernising its digital marketing strategies by reviving its classic mascot - Fruit People.

Fruit of the Loom's Owner Buys Parade

Ariela & Associates, the proprietor of Fruit of the Loom, has acquired the intimate wear brand Parade.

Fruit of the Loom Features Ecovero Collection

Fruit of the Loom creates a men's underwear collection made from 96% Ecovero viscose with the assistance of Lenzing.

Fruit of the Loom and Southwest Airlines

Fruit of the Loom and Southwest Airlines collaborate for "The Get Away Collection," for travelers.