De Beers
Accessories / Jewelry
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by De Beers SA, the world's premier diamond mining and marketing company, and LVMH. Drawing on...
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by De Beers SA, the world's premier diamond mining and marketing company, and LVMH. Drawing on diamond mastery since 1888, De Beers Jewellery is skilfully designed to showcase the outstanding beauty reflecting the diamond as the ultimate miracle of nature. Our pieces are conceived to reveal the beauty of the diamond, its luminous secrets and infinite depth. The creation of exquisite diamond jewellery, from selecting the world’s finest diamonds to impeccable craftsmanship and sophisticated designs, is the De Beers difference.Brand Details
Founder
Cecil Rhodes
Brand Strategy
Market segment
Luxury
Core business
Jewelry
Targets
Men, Women
