Chopard
Accessories / Fragrance / Jewelry
Founded in 1860 in Sonvilier (Switzerland) by Louis-Ulysse Chopard, Chopard stands for innovation, quality craftsmanship and authenticity. Under the impetus of the Scheufele family, who bought the ...
Founded in 1860 in Sonvilier (Switzerland) by Louis-Ulysse Chopard, Chopard stands for innovation, quality craftsmanship and authenticity. Under the impetus of the Scheufele family, who bought the company in 1963, Chopard experienced a spectacular development. Renowned for its creativity, its high level of vertical integration and its state-of-the-art technology, it has become one of the leading names in the high-class watch and jewellery industry.Brand Details
Founder
Louis-Ulysse Chopard
Brand Strategy
Market segment
Luxury
Core business
Jewelry
Targets
Men, Women
Chopard Latest News
Chopard in the Snapchat Winter Village
For the 2025 Christmas season, Snapchat is presenting Chopard, along with BOSS and Lancôme, inside an Augmented Reality digital village, named "Snapchat Winter Village."
De Rigo Group Unveils New Chopard Sunglasses
De Rigo Group, the official licensing partner of Chopard since 2004, has launched a new sunglasses collection for the brand. It will be available in Chopard boutiques, selected travel retail spaces, leading optical showrooms, and...
Bella Hadid: Chopard's New Face
Bella Hadid becomes Chopard's newest global brand ambassador. She will be introduced in a fall advertising campaign, named “Sculpted by Light,” featuring the 'Ice Cube' collection.
Chopard for the 33rd California Mille
Being the official timekeeper and sponsor since 1988, Chopard launches a limited-edition watch for the 33rd California Mille.
Chopard Financial Report
Last fiscal year ended on December 31, 2022
