Ba&Sh
Accessories / Apparel / Bags / Denim / Shoes
Ba&Sh brand has been launched in 2003 by Barbara Boccara along with her long-time friend Sharon Krief. They both decided to seal their friendship merging their names to create the perfect outfits t...
Ba&Sh brand has been launched in 2003 by Barbara Boccara along with her long-time friend Sharon Krief. They both decided to seal their friendship merging their names to create the perfect outfits they would wear every day with a feminine, colorful, bold and contemporary style. To celebrate the 10th anniversary, Ba&Sh created a 10 pieces capsule collection embodied by 10 friends of theirs.Brand Details
Founder
Sharon Krief
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
Ba&Sh Latest News
Ba&sh to Launch the Second-hand Service in Europe
As its second-hand service accounted for 5% of its online sales in France, Ba&sh is gearing up to introduce it all over Europe.
Reebok x ba&sh
Reebok and ba&sh have collaborated on a capsule collection inspired by urban dance style.More collaborations in fashion
Ba&sh quadrupled sales by becoming more than a French brand
Ba&sh’s growth strategy since 2017 has been centred on translating French girl style for international customers. US customers now represent 10 per cent of the brand’s overall sales, which have more than quadrupled to €210 mi...
Ba&Sh Financial Report 2023
Last fiscal year ended on December 31, 2020