As its second-hand service accounted for 5% of its online sales in France, Ba&sh is gearing up to introduce it all over Europe.
Reebok x ba&sh
Reebok and ba&sh have collaborated on a capsule collection inspired by urban dance style.More collaborations in fashion
Ba&sh quadrupled sales by becoming more than a French brand
Ba&sh’s growth strategy since 2017 has been centred on translating French girl style for international customers. US customers now represent 10 per cent of the brand’s overall sales, which have more than quadrupled to €210 mi...