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Aries is a luxury streetwear brand with integrity and authority founded by Creative Director Sofia Prantera, Aries is born out of an ongoing love for street wear, trash culture and outsider art and...
Aries is a luxury streetwear brand with integrity and authority founded by Creative Director Sofia Prantera, Aries is born out of an ongoing love for street wear, trash culture and outsider art and illustration. But it also reflects Sofia’s Central Saint Martin’s training and a fascination with hand dyeing, printing and hand finished garment construction. Aries is subversive in attitude, punk in its approach but ambitious and commercial in product and potential. The business is privately owned and self funded.Brand Details
Founder
Sofia Prantera
Brand Strategy
Market segment
Diffusion
Core business
Apparel
Targets
Men, Women
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