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It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Swarovski International Holding AG doesn't provide its Operating Margin figure.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.