The "Luxury Watch Report 2020" released by the trading platform eBay shows that the sales of second-hand Rolex watches account for a quarter of the total sales of this category, making it the most popular luxury watch brand. Omega and Breitling ranked second and third respectively. The report predicts that Rolex sports watches will become the most sought-after watches in 2020.
Rolex
Market Segment
Luxury
Core Business Watches
Core Business Watches
Rolex Financial Report 2018
Income Statement Trend
Net Sales
It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Operating Margin
Rolex SA doesn't provide the Operating Margin figure for Rolex.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Thousands of GBP | 2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | 2015 | Δ 2016/2015 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Net Sales | ||||||||
| Operating Income |
Rolex SA Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Rolex SA doesn't provide its Operating Margin figure.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Thousands of GBP | 2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | 2015 | Δ 2016/2015 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Thousands of GBP | 2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | 2015 | Δ 2016/2015 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Official Websites
Rolex website
Rolex ecommerce
Brand doesn't have an official ecommerce
Official Social Media
Brand Description
Establishment
Year
1905
City
London
Country
United Kingdom
Founder
Hans Wilsdorf
Alfred Davis
Designer
Team of designers
Profile
Hans Wilsdorf and his brother-in-law, Alfred Davis, founded Wilsdorf and Davis, the company that would eventually become Rolex SA, in London, England in 1905. Wilsdorf and Davis' main business at the time was importing Hermann Aegler's Swiss movements to England and placing them in quality watch cases made by Dennison and others. These early wristwatches were sold to jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback.
In 1908, Wilsdorf registered the trademark "Rolex" and opened an office in La Chaux-de-Fonds, Switzerland.[3] The company name "Rolex" was registered on 15 November 1915. The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Dowling says that the name was just made up.[4] One story, never confirmed by Wilsdorf, is that the name came from the French phrase horlogerie exquise, meaning "exquisite clockwork"[5] or as a contraction of "horological excellence". Wilsdorf was said to want his watch brand's name to be easily pronounceable in any language.[6] He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. It is easily pronounceable in many languages and, as all letters have the same size, allows to be written symmetrically. It was also short enough to fit on the face of a watch.
In 1914, Kew Observatory awarded a Rolex watch a Class A precision certificate, a distinction which was normally awarded exclusively to marine chronometers.
In 1919, Wilsdorf left England due to wartime taxes levied on luxury imports as well as export duties on the silver and gold used for the watch cases driving costs too high[5] and moved the company to Geneva, Switzerland, where it was established as the Rolex Watch Company. Its name was later changed to Montres Rolex, SA and finally Rolex, SA. Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation in which he left all of his Rolex shares, making sure that some of the company's income would go to charity. The company is still owned by a private trust and shares are not traded on any stock exchange.
In December 2008, the abrupt departure of Chief Executive Patrick Heiniger, for “personal reasons”, was followed by a denial by the company that it had lost 1 billion Swiss francs (approx £574 million, $900 million) invested with Bernard Madoff, the American asset manager who pleaded guilty to an approximately £30 billion worldwide Ponzi scheme fraud. Heiniger died March 5, 2013, after a long illness, according to an official statement issued by Rolex SA.
Today, Rolex watches are popularly considered status symbols.
Business Strategy
Core Business
Watches
Target
Men
Women
Product Categories
Watches
Rolex SA profile
Telephone
+41 22 308 22 00
Fax +41 22 300 22 55
Date of foundation 1905
Type of Company Private
Fax +41 22 300 22 55
Date of foundation 1905
Type of Company Private
Headquarters
Ownership (Top Shareholders)
Rolex SA doesn't provide the information on its shareholders.
Rolex SA Brands
Rolex Latest News
Rolex becomes eBay's most popular luxury watch brand
Rolex Marketing Research
Brands' campaigns for X, Y, and Z Generations
Marketing today has become one of the most challenging parts of running a business. This is because c...
63 pages
Fashionbi Index Book 2015
With the success of Fashionbi's Index® Book 2014, we now again bring to you a synthesis on Brands' Po...
187 pages
Shopping Tourism
Shopping tourism (or fashion tourism) is an entirely separate segment of fashion consumers growing at...
72 pages
Omni-Channel Retailing: The Future Trend in Fashion and Luxury Industry - Part 2/2
Thanks to our very successful first publication on OmniChannel Retailing, we now bring you the seque...
115 pages
Are you from Rolex?
Or perhaps you need help to leverage your brand's power to deliver real business impact?
We have solutions for your needs!