Rolex News

Rolex to Open Bond Street Store in March 2025

Rolex is planning to open its three-story flagship on Bond Street, London in March 2025, making it the only shopping location for the brand in that street.

Rolex Loops in Jia Zhangke

Rolex has appointed the Chinese director Jia Zhangke as its latest brand ambassador after congratulating him for successfully releasing his film 'Caught by the Tides.'

Laings' Rolex Boutique in Southampton

Laings has unveiled its Rolex showroom in Southampton, equipped with a wide range of services and collections in a 200 sqm space.

Liu Shaochuang wins Rolex Award for Enterprise

Liu Shaochuang is the first laureate from mainland China to win the Rolex Award for Enterprise which comes under Rolex Perpetual Planet Initiative.

Rolex at Australian Grand Prix 2024

Rolex has extended its title partnership with the Formula 1 Australian Grand Prix for the 2024 season.

Rolex-certified Pre-owned Sales Gets New Partners

C.D. Peacocks and Long's Jewelers are beginning to sell the Rolex-guaranteed second-hand watches.

Watches of Switzerland Worries About Rolex

As Rolex is buying Bucherer which has 100 stores globally, WoS might face a decline in its sales as Rolex is its major brand.

Bucherer AG to be Sold to Rolex

Jörg G. Bucherer is selling Bucherer AG to Rolex. With this, Rolex is moving to direct sales instead of wholesalers.

Roger Federer Wears Rolex Again

Roger Federer showed off his brand-new Rolex Sky-Dweller watch in Wimbledon. He has been the brand's global ambassador since 2006.

Rolex extends the sponsorship deal with Shanghai Masters ...

An extension of Rolex's sponsorship of the Shanghai Masters ATP 1000 tennis tournament has been announced. As part of the agreement, the company will continue to serve as the competition's title sponsor from 2023 through 2032.

Rolex 2023/2024 Arts Programme

In order to support the dissemination of artistic expertise and craft from one generation to the next, the Rolex Mentor and Protégé Arts Initiative was founded in 2002. The word "Perpetual," which represents Rolex's pursuit to ex...

Rolex's Waiting List Is Not Really a List

Waiting lists are still a problem that Rolex is working to resolve. In reality, they aren't waiting lists where a new individual is added at the bottom and rises up when other customers receive their watches. Instead, Rolex watch...

rolex publicly announced that the shortage of watch produ...

Rolex in Yahoo! finance published a report to discuss the shortage of producto not a marketing strategies.

Rolex launches latest Explorer II watch

Rolex launched the latest Explorer II watch, more suitable for extreme weather.

Rolex continues to provide awards to the winners of Pebbl...

Rolex continues to provide awards to the winners of Pebble Beach Concours d’Elegance®. It has been 24 years, and the winner will receive Oyster Perpetual Datejust.

Ferrari, Gucci, Moncler and Rolex rank on top in Europe's...

Ferrari ranked strongest European Brand of 2021, followed by Rolex on rank 6, Moncler on rank 8 and Gucci making it to rank 9