It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
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Brand doesn't have an official ecommerce
At the hub of cultural exchanges between China and the West, along the "Silk Road", the caves of Dunhuang stand out among the art treasures of the world by possessing a special geographical and cultural significance. It was during a visit to these legendary caves in 1997 that Qeelin Creative Director, Mr. Dennis Chan, had a revelation and decided to do his part in bringing modernity into China's arts and craftsmanship as well as letting the world discover the best of China. Qeelin was born.
Since then, Mr. Dennis Chan and Mr. Guillaume Brochard, a French entrepreneur, joined their visions to nurture an exceptional brand that embraces the mythical essence of China’s cultural heritage with the excellence of French craftsmanship through the medium of contemporary fine jewellery design.
Launched in Paris, 2004, Qeelin has become within just a few years a recognized international fine jewellery brand and has developed a very strong brand identity expressed through a contemporary Chinese environment in its boutiques and a blend of East and West inspirations in its jewellery collections and corporate identity.
Wulu, Bo Bo, Qin Qin or Yu Yi, to name just a few, Qeelin collections are available in Paris, London, Shanghai, Beijing, Hong Kong, Taipei, Singapore and Tokyo. All of them are exclusively made of precious metals and stones, such as the finest white, yellow and rose gold, platinum, diamonds, sapphire, ruby and naturally, the Chinese national stone itself - jade.
These treasures have seduced, among many others, Ms. Maggie Cheung, a Cannes and Berlin Best Actress. An elegant beauty that embodies the merge of Eastern and Western influences, she has been the muse of Qeelin creative director, Mr. Dennis Chan, since the beginning.
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