Company Prada SPA
Country Italy
Telephone +39 02 550281
Market Segment Premium
Core Business Accessories

Prada Financial Report 2019


Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Prada SPA doesn't provide the Operating Margin figure for Prada.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
Net Sales        

Prada SPA Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20192018Δ
Current Assets        
Total Assets        
Current Liabilities        

Net Sales by Country

in Millions of EUR20192018Δ
Middle East          
Other Countries          

Official Websites

Prada website
Prada ecommerce

Official Social Media

Brand Description




Mario Prada

Head Designer

Miuccia Prada
1977 - Present


The Prada brand was created in 1913 by Mr. Mario Prada and has become one of the most prestigious and widely-recognized brands in the fashion and luxury goods industries.
The brand's iconic trademarks, which are readily recognized around the world, incorporate the Savoy coat of arms and Savoy figure-of-eight knot, reflecting its heritage as an official supplier to the former Royal family of Italy. Introduced in the 1980s, Prada's famous black nylon bag with the signature triangle logo has been an enduring classic, with both the nylon bag and the logo becoming icons in the brand's history.

Prada brand represents the best of Italian culture and tradition, sophisticated style and uncompromising quality, and as one of the most innovative fashion brands it is capable of re-defining "the norm" and setting new trends. Prada also captured the attention of literary and cinematic audiences when the novel "The Devil Wears Prada" was first published in 2003, and then was made into a movie in 2006. Prada brand's distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as it unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques.
At the heart of the evolution of fashion, Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality.
By combining an attention to detail and quality with cutting-edge styling, it aim to make each of our Prada designs one-of-a-kind.

Business Strategy

Market Positioning


Core Business




Product Categories

Underwear & Lingerie

Prada SPA profile

Name Prada SPA
Country Italy
VAT Number IT10115350158
Telephone +39 02 55 02 81
Fax +39 02 55 02 88 59
Date of foundation 1913
Type of Company Private


Via A. Fogazzaro, 28 Milan, MI 20135

Ownership (Top Shareholders)

Prada Holding B.V.
Janus Capital Management LLC
Ivy Investment Management Co
Ivy Asset Strategy C
T. Rowe Price Associates, Inc. :1.34%
Federated Equity Mgmt Co. Of Penn
Federated Kaufmann R
T. Rowe Price Growth Stock
Fidelity Management & Research Co.
Invesco Advisers, Inc. : 0.94%

Prada SPA Brands

Prada Latest News

Prada to expand Re-nylon range
Luxury brand Prada is expanding its Re-Nylon range beyond bags, to include ready-to-wear, footwear and other accessories for men and women. Re-Nylon uses Econyl recycled nylon yarn.
Prada Foundation reopens in Milan
From June 5, 2020, the Prada Foundation (Fondazione Prada) will reopen. Visitors can visit the Foundation exhibition space from Friday to Sunday from 10 am to 7 pm and visit three temporary exhibitions "K", "The Porcelain Room", "Storytelling"
Prada sales grow in China
Prada sales grow in China but in Europe the brand still struggles.
Prada Said Sales Up More Than 10% in China
Prada SpA’s sales in China rose more than 10 percent in May, the fashion brand’s co-chief executive officer, Patrizio Bertelli, said in a Bloomberg TV interview.
In the past 4 months, Prada, Balenciaga and D&G have discounted more than others
The Prada Group has been actively transforming in recent years to avoid damage to brands caused by discounts. At this time last year, Prada announced that it would stop offering end-of-season promotions in its stores to improve profit margins and protect the brand. After the brand ceased all promotional activities in January 2019, retail sales declined, but full-price retail sales increased slightly. Since then, the company has focused on shifting sales from wholesale to direct retail, reducing price cuts, and strengthening price control.
Prada exits South Africa
On May 7, Milan time, after five years of operation, Prada permanently closed its only store in South Africa. The store is located in a luxury retail area on Diamond Boulevard in Sandton City Mall and covers 8611 square feet. The store was designed by architect Roberto Baciocchi and sells ready-to-wear, leather goods, accessories and footwear for women and men.
Prada puts the profit in reserve
Prada retired and decided to abandon the distribution of dividends. The board of directors reviewed the previous proposal and recommended that the general meeting of shareholders scheduled for May 26 distribute all profits for 2019 to the reserve fund.
Prada decides to withdraw previous resolution on dividend distribution
Prada decided to withdraw its previous decision on the distribution of dividends, and will propose at the annual shareholder meeting on May 26 that all net income for 2019 will be invested in the company's capital reserves. The board of directors expressed its hope that this move will help the group's business quickly return to its previous normal level in the coming months.
Prada's 2019 net profit grows by nearly 25%
On March 18th, Milan time, the Prada Group's 2019 financial report showed that the group's full-year sales increased by 2.7% year-on-year to 3.22 billion euros, and net profit rose by 24.88% to 256 million euros.
Prada Reports 2.7% Rise in Full-Year Sales
Prada rose by 2.7 percent at constant exchange rates in 2019, but warned that it expected a negative impact on 2020 results due to the coronavirus outbreak.
Prada Group executives donate to Italian hospitals
The co-CEO and chairman of the Prada Group have donated two sets of intensive care and resuscitation equipment to three hospitals in Vittore Buzzi, Sacco and San Raffaele in Milan to help Italy fight the epidemic. On the same day, Sergio Rossi, an Italian women's shoe brand, also donated €100,000 to the Milan Hospital.
Miuccia Prada join forces with Raf Simons
From April 2020, Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. 
Prada stock rating improved
nfoTrie Sentiment research shows that the latest news reports about Prada have been showing a positive trend, and this trend is likely to have an impact on the next few seconds. Kepler Capital Markets also raised Prada's stock rating from "down" on Monday to the close on Monday, and Prada recorded a 2.8% decline.
Prada vs Dior
The most discussed collaborations of the season  #PradaforAdidas VS #DiorJordan. A French haute couture house has celebrated the 35th anniversary of the Air Jordan 1 with a special collaboration. While the Italian brand suggested its own version of Superstar sneaker and  Bowling bag for adidas, made in Italy by the way.

prada dior

Prada Marketing Research

Digital Fashion Weeks

As the fashion industry stared at the mounting uncertainty amid a pandemic and the consequent economi...

102 pages

Fashion Business During Coronavirus Pandemic

The coronavirus pandemic has completely altered the way we live across the globe. It is the biggest g...

44 pages

TikTok vs Douyin

Social media marketing is now an essential part of any brand's marketing strategy. In fact, social me...

34 pages

Fashion Shows Live On Social Media

As another fashion month came to an end in September, a significant change in the atmosphere of the i...

75 pages

The Era of Pop-up Stores

A phenomenon that’s becoming more and more popular these days for all kinds of brands is the 'pop-up ...

46 pages

Global Fashion Industry

An increasingly fast paced world has left no choice but for every industry to transform radically in ...

34 pages

Rise of Virtual Influencers

The rise of social media has completely altered the way we live. The way we consume content has revol...

61 pages

Sustainability In The Fashion Industry

Fashion is one of the largest industries in the world, touching almost every person on the planet in ...

66 pages

Challenging The Fashion Calendar

Growing concern over becoming irrelevant to the new age consumer, many fashion brands started to reth...

60 pages

Collaborations In Fashion

Nowadays, fashion news is flooded with announcements about collaborations between fashion houses, bra...

39 pages

Are you from Prada?

Or perhaps you need help to leverage your brand's power to deliver real business impact?

We have solutions for your needs!

Contact Us