& Other Stories

Company H&M Group
Country Sweden
Email n.a.
Telephone +46 8 796 55 00

Market Segment Bridge
Core Business Apparel

& Other Stories Financial Report

& Other Stories Updates

Other stories will enter the e-commerce platform opened in Europe

Other stories new series will be launched on Tmall flagship store on April 21

H&M Group Financial Report 2021

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of SEK	2020	2019	Δ 2020/2019	2018	Δ 2019/2018	2017	Δ 2018/2017	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of SEK	2020	2019	Δ 2020/2019	2018	Δ 2019/2018	2017	Δ 2018/2017	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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Revenues by Country

in Millions of SEK	2020	2019	Δ 2020/2019	2018	Δ 2019/2018	2017	Δ 2018/2017	2016	Δ 2017/2016	CAGR
Other Countries
Germany
United States of America
United Kingdom of Great Britain and Northern Ireland
China
France
Sweden
Russian Federation
Italy
Netherlands
Switzerland
Spain
Norway

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H&M Group Annual Report

Annual Report 2020

Annual Report 2019

Annual Report 2018

Official Websites

& Other Stories website

stories.com/

& Other Stories ecommerce

stories.com/

Official Social Media

Brand Description

Establishment

Year

2012

City

Stockholm

Country

Sweden

Founder

n.a.

Head Designer

Anna Fernström Teurnell

2012 - Present

Profile

& Other Stories offers women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story.
Their creative ateliers in Paris and Stockholm design diversified fashion collections with great attention to detail and quality at an affordable price.

Today, a woman with a love for fashion creates her own style.
She wears things that feel right to her and reflect her personality. & Other Stories is about bringing everything she can wear into one place, focusing on the whole look. We believe shoes, bags, jewelry, lingerie and beauty are key for styling and just as important as clothing.

The collections are built around inspiring fashion stories. All our lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices.

Carefully selected materials are an important ingredient in every piece. & Other Stories aims to design lasting wardrobe treasures within a wide price range.