Off-White Financial Report 2018

Virgil Abloh's eponymous brand Off-White recently launched the "I Support Young Black Businesses" (I Support Young Black Businesses) quarterly fundraising project, which will donate the proceeds from the sale of related products to selected non-profit organizations. The first batch of products are T-shirts and hoodies, and the proceeds will be donated to Chicago CRED, a Chicago credibility organization that aims to reduce gun violence. Virgil Abloh has been working with the organization since 2017.

According to the list of the world’s most popular fashion brands and items in the second quarter of 2020 released by Lyst, a fashion search engine invested by LVMH, Nike ranks first, becoming the first non-luxury brand ever to top the list. Off-White, who has continued to top the list, ranked second, and Gucci rose one place to third. In terms of products, the most popular product for women is Birkenstock double strap sandals, and the most popular product for men is the Off-White double arrow mask. Lyst concluded that the impact of the epidemic has always been significant, and consumers have begun to pursue comfortable and neutral items.

Virgil Abloh, the founder of Off-White and the creative director of Louis Vuitton menswear, will cooperate with Mercedes-Benz on a project called "Geländewagen", and the latter's CEO Gorden Wagener will design a fusion based on the Mercedes-Benz G-Class. The cooperation plans to hold an online global launch event on September 8. Both parties will make a small copy of the cooperative product and auction it. All income will be donated to charities that support the arts.

Virgil Abloh said on Thursday he has raised $1 million for a scholarship fund for Black fashion students.
The founder of luxury streetwear label Off-White and artistic director of men’s wear at Louis Vuitton has entered a long-term partnership with the Fashion Scholarship Fund to launch the Virgil Abloh “Post Modern” Scholarship Fund, which is endowed with a personal donation from the designer and matching funds from his partners Evian, Farfetch, Louis Vuitton and New Guards Group.
The sum will provide scholarships to between 100 and 200 students of academic promise of Black, African American, or African descent.

Lyst, a fashion search engine invested by LVMH, announced a list of the world's most popular fashion brands and single products for the first quarter of 2020, with Off-White, Balenciaga and Nike ranking the top three.  It is worth noting that this is already Off-White's top three consecutive quarters.  The topic of Balenciaga heated up during Paris Fashion Week in March this year, and Nike is the brand with the largest increase. Affected by the epidemic, consumer demand for sports products has soared.

British luxury e-commerce company Farfetch recently announced that due to the high price of Off-White masks, most of them are more than US$500, some even as high as US$1,000. After their launch, they have caused widespread controversy on social media and the platform will remove related products. Farfetch emphasized that the platform will not interfere with the price set by the brand, but will take certain actions under special circumstances where consumers are disadvantaged.

According to The Fashion Law, the trendy brand Off-White has applied for the registration of a large number of trademarks with the United States Patent and Trademark Office since last year, including the "Product Bag" mark on the packaging and the double-quotation mark widely existing on the product. However, the U.S. Patent and Trademark Office subsequently rejected Off-White’s application for a registered trademark of the "Product Bag" mark because the mark is only a description of the packaging, and cannot indicate that the product comes from Off-White, nor can it be used as an identification with other brand products. And distinguish.

Its double-quoted trademark application was also objected by lawyers from the United States Patent and Trademark Office, who believed that the trademark did not have the proper function of a trademark, nor could it indicate the origin of the brand, which was insufficient to distinguish it from other brands. Off-White’s lawyers recently responded that the double quotation mark created a unique commercial impression for the brand and was an effective brand identification, so it should be allowed to be registered as a trademark

The New Guards Group, behind Off-White and Heron Preston, has completed the acquisition of a majority stake in the Japanese brand Ambush, which was established in 2008 and developed into a jewelry and clothing brand in 2016. It is now composed of Japanese designers Yoon Ahn and Hip Hop. Singer Verbal co-director. The New Guards Group stated that it will vigorously develop the brand's jewelry development potential and transfer most of its garment manufacturing operations to Italy. (Source: BoF Fashion Business Review)