Company L'Oreal SA
Country United States
Email n.a.
Telephone +1 212 818 1500
Market Segment Mass Market
Core Business Beauty

Maybelline Financial Report 2018

 
 

L'Oreal SA Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Maybelline website
Maybelline ecommerce

Official Social Media

Brand Description

Establishment

Year
1915
City
New York
Country
United States

Founder

Thomas Lyle Williams

Designer

Profile

From a small, family-owned business created in 1915 to the world's number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.
Maybelline New York is the world's leading cosmetics brand, available in over 129 countries. By combining technologically advanced formulas with on-trend expertise and New York City glamour, our mission is to offer innovation, affordable, and effortless cosmetics for every woman.

Business Strategy

Market Positioning

Mass Market

Core Business

Beauty

Target

Women

Product Categories

Make-up
Nail Care
Skin Care
 

L'Oreal SA profile

Name L'Oreal SA
Website loreal.com
Country France
VAT Number n.a.
Telephone +33 01 47 56 70 00
Fax n.a.
Date of foundation 1909
Type of Company Listed

Headquarters

41, Rue Martre 92217 Clichy, Hauts-de-Seine

Ownership (Top Shareholders)

L'Oreal SA doesn't provide the information on its shareholders.

Maybelline Latest News

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Beauty giant Maybelline New York has launched Brave Together—a global philanthropic platform to break down the stigma around pervasive issues like anxiety and depression. Maybelline Brave Together will also address other challenges facing people across the world and provide resources to help marginalized communities.

 
Maybelline to launch recycling bins in Boots, Superdrug and Tesco to dispose of old makeup
Maybelline brand is launching recycling bins across 1,000 stores in the UK to help customers dispose of their old makeup in an environmentally-friendly way.
Customers can drop off any brand of beauty products into recycling bins, which will be installed in Tesco, Sainsbury’s, Superdrug, and Boots stores.
 
L'Oréal's first interactive live broadcast combining 5G and AI technology was first used in its cosmetics brand Maybelline Shanghai's world's first fashion concept store
L'Oréal China, together with China Unicom and artificial intelligence startups, successfully tested the first interactive live broadcast in China's beauty industry that combines 5G and AI technologies. This innovative live broadcast mode was the first to be used in its cosmetics brand Maybelline New York's world's first fashion concept store on Wujiang Road, Shanghai. 
 
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