Beauty giant Maybelline New York has launched Brave Together—a global philanthropic platform to break down the stigma around pervasive issues like anxiety and depression. Maybelline Brave Together will also address other challenges facing people across the world and provide resources to help marginalized communities.
Maybelline
Market Segment
Mass Market
Core Business Beauty
Core Business Beauty
Maybelline Financial Report 2018
L'Oreal SA Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of EUR | 2019 | 2018 | Δ 2019/2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of EUR | 2019 | 2018 | Δ 2019/2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
L'Oreal SA Annual Report
Official Websites
Maybelline website
Maybelline ecommerce
Official Social Media
Brand Description
Establishment
Year
1915
City
New York
Country
United States
Founder
Thomas Lyle Williams
Designer
Profile
From a small, family-owned business created in 1915 to the world's number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.
Maybelline New York is the world's leading cosmetics brand, available in over 129 countries. By combining technologically advanced formulas with on-trend expertise and New York City glamour, our mission is to offer innovation, affordable, and effortless cosmetics for every woman.
Business Strategy
Core Business
Beauty
Target
Women
Product Categories
Make-up
Nail Care
Skin Care
L'Oreal SA profile
Telephone
+33 01 47 56 70 00
Fax n.a.
Date of foundation 1909
Type of Company Listed
Fax n.a.
Date of foundation 1909
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
L'Oreal SA doesn't provide the information on its shareholders.
Maybelline Latest News
Maybelline launches new philosophical measures to break Stigma's disease around mental illness
Maybelline to launch recycling bins in Boots, Superdrug and Tesco to dispose of old makeup
Maybelline brand is launching recycling bins across 1,000 stores in the UK to help customers dispose of their old makeup in an environmentally-friendly way.
Customers can drop off any brand of beauty products into recycling bins, which will be installed in Tesco, Sainsbury’s, Superdrug, and Boots stores.
Customers can drop off any brand of beauty products into recycling bins, which will be installed in Tesco, Sainsbury’s, Superdrug, and Boots stores.
L'Oréal's first interactive live broadcast combining 5G and AI technology was first used in its cosmetics brand Maybelline Shanghai's world's first fashion concept store
L'Oréal China, together with China Unicom and artificial intelligence startups, successfully tested the first interactive live broadcast in China's beauty industry that combines 5G and AI technologies. This innovative live broadcast mode was the first to be used in its cosmetics brand Maybelline New York's world's first fashion concept store on Wujiang Road, Shanghai.
Maybelline Thailand launches new AR campaign to ‘share positivity digitally’ during covid-19 pandemic
Maybelline Thailand has launched its new #SpreadGoodVibes campaign through MRM Thailand in a bid to ‘share positivity digitally during the COVID-19 pandemic”.
Maybelline Marketing Research
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