Company L'Oreal SA
Country United States
Email n.a.
Telephone +1 212 818 1500
Market Segment Mass Market
Core Business Beauty

Maybelline Financial Report 2018


L'Oreal SA Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20192018Δ
Current Assets        
Total Assets        
Current Liabilities        

Official Websites

Maybelline website
Maybelline ecommerce

Official Social Media

Brand Description


New York
United States


Thomas Lyle Williams



From a small, family-owned business created in 1915 to the world's number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.
Maybelline New York is the world's leading cosmetics brand, available in over 129 countries. By combining technologically advanced formulas with on-trend expertise and New York City glamour, our mission is to offer innovation, affordable, and effortless cosmetics for every woman.

Business Strategy

Market Positioning

Mass Market

Core Business




Product Categories

Nail Care
Skin Care

L'Oreal SA profile

Name L'Oreal SA
Country France
VAT Number n.a.
Telephone +33 01 47 56 70 00
Fax n.a.
Date of foundation 1909
Type of Company Listed


41, Rue Martre 92217 Clichy, Hauts-de-Seine

Ownership (Top Shareholders)

L'Oreal SA doesn't provide the information on its shareholders.

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