Maybelline
Market Segment
Mass Market
Core Business Beauty
Core Business Beauty
Maybelline Financial Report 2018
L'Oreal SA Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of EUR | 2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | 2015 | Δ 2016/2015 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of EUR | 2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | 2015 | Δ 2016/2015 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
L'Oreal SA Annual Report
Official Websites
Maybelline website
Official Social Media
Brand Description
Establishment
Year
1915
City
New York
Country
United States
Founder
Thomas Lyle Williams
Designer
Profile
From a small, family-owned business created in 1915 to the world's number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.
Maybelline New York is the world's leading cosmetics brand, available in over 129 countries. By combining technologically advanced formulas with on-trend expertise and New York City glamour, our mission is to offer innovation, affordable, and effortless cosmetics for every woman.
Business Strategy
Core Business
Beauty
Target
Women
Product Categories
Make-up
Nail Care
Skin Care
L'Oreal SA profile
Telephone
+33 01 47 56 70 00
Fax n.a.
Date of foundation 1909
Type of Company Listed
Fax n.a.
Date of foundation 1909
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
L'Oreal SA doesn't provide the information on its shareholders.
Maybelline Marketing Research
TikTok vs Douyin
Social media marketing is now an essential part of any brand's marketing strategy. In fact, social me...
34 pages
Beauty Market Trends
Despite the ups and downs seen by the fashion industry in the recent years, the beauty industry has b...
67 pages
Collaborations In Fashion
Nowadays, fashion news is flooded with announcements about collaborations between fashion houses, bra...
39 pages
Chinese Social Media Trends
Chinese social media platforms are just another way brands do commerce, and it is just growing. Compa...
40 pages
The Art of Selling Beauty
It all goes back to the ancient Egyptians who were the first women to wear makeup. In a way, the basi...
67 pages
Top 15 Best Beauty Bloggers To Watch
Beauty Bloggers of today are ruling the world, even more than the makeup artists themselves. With dai...
48 pages
Fashion Influencer Marketing
Following the success of our best-selling The Influence of Fashion Bloggers marketing research, Fashi...
29 pages
Fashionbi Index Book 2014
A brand's consideration has become so central in contemporary marketing and communication activities ...
102 pages
Are you from Maybelline?
Or perhaps you need help to leverage your brand's power to deliver real business impact?
We have solutions for your needs!