Maybelline

Company L'Oreal SA
Country United States
Email n.a.
Telephone +1 212 818 1500

Market Segment Mass Market
Core Business Beauty

Maybelline Financial Report

Maybelline Updates

Maybelline has announced a partnership with Zynga entering the gaming market.

Maybelline has a pop-up exhibition in collaboration with M&M's.

Pokemon x Maybelline

Maybelline New York launches its new campaign #PressPlay

Gigi Hadid for the new Maybelline ad

Maybelline New York announces K-pop band ITZY as Global spokesmodels

Maybelline holding company L'Oreal First Quarter 2021 sales 7.61 billion euros

Maybelline launches new philosophical measures to break Stigma's disease around mental illness

Maybelline to launch recycling bins in Boots, Superdrug and Tesco to dispose of old makeup

L'Oréal's first interactive live broadcast combining 5G and AI technology was first used in its cosmetics brand Maybelline Shanghai's world's first fashion concept store

L'Oreal SA Financial Report 2021

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR	2021	2020	Δ 2021/2020	2019	Δ 2020/2019	2018	Δ 2019/2018	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of EUR	2021	2020	Δ 2021/2020	2019	Δ 2020/2019	2018	Δ 2019/2018	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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L'Oreal SA Annual Report

Official Websites

Maybelline website

maybelline.com/

Maybelline ecommerce

maybelline.com/

Official Social Media

Brand Description

Establishment

Year

1915

City

New York

Country

United States

Founder

Thomas Lyle Williams

Designer

Profile

From a small, family-owned business created in 1915 to the world's number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.
Maybelline New York is the world's leading cosmetics brand, available in over 129 countries. By combining technologically advanced formulas with on-trend expertise and New York City glamour, our mission is to offer innovation, affordable, and effortless cosmetics for every woman.