Company The Swatch Group SA
Country Switzerland
Email n.a.
Telephone +41 32 9 425 425
Market Segment Premium
Core Business Watches

Longines Financial Report


The Swatch Group SA Financial Report 2021

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of CHF20202019Δ
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of CHF20202019Δ
Current Assets        
Total Assets        
Current Liabilities        

Official Websites

Longines website
Longines ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description


St. Imier


Auguste Agassiz


Team of designers


Watchmaking has always fascinated me,” says Walter von Känel, who spent his childhood, from 1945, at the top of the Saint-Imier Valley in the Bernois Jura, the heart of Swiss watchmaking. “When I was a boy, the great Longines company in the foothills of Saint-Imier, where most of the people of our region worked, always impressed me, and I was convinced that one day, I would work there. Already at the time, watchmaking was the thriving force of our region, and I knew that it would enable me to discover the world.”
Walter von Känel’s professional career started with the Swiss customs, where he worked as a technical officer. In 1963, he joined Jean Singer Ltd., a watch dial manufacturer in La Chaux-de-Fonds.
In 1969 he joined the Longines Watch Company Francillon Ltd. as a Sales Executive. Shortly after, he was sent to the USA for a training course with Longines’ American agent: LONGINES – WITTNAUER WATCH Co. LTD in New York. His passion for watchmaking, his abilities, his talent as a negotiator and his strong personality are all qualities that enabled him to climb the ladder quickly. In 1988, after having worked as a Sales Executive and then as a Commercial Executive (Sales and Marketing), he was entrusted with Longines’ General Management.
In 1991, Nicolas G. Hayek, Chairman of The Swatch Group Ltd., requested him to join the Group’s enlarged management.
The many years that Walter von Känel served in the Swiss Army as an officer in the militia have enabled this former Colonel commanding an Infantry Regiment to acquire ground expertise in the fields of human resources management and general organization.
Walter von Känel is also actively involved in local and regional politics, and is a member of the "Conseil du Jura Bernois".

Business Strategy

Market Positioning


Core Business




Product Categories


The Swatch Group SA profile

Name The Swatch Group SA
Country Switzerland
VAT Number n.a.
Telephone +41 (32) 343 6811
Fax +41 (32) 343 6911
Date of foundation 1983
Type of Company Listed


Seevorstadt 6 CH-2500 Biel Switzerland

Ownership (Top Shareholders)

Hayek Pool: 41.70%
Mrs Esther Grether: 7.20%
Public shares: 51.10%

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