Database

Lancôme

Paris,

France

1935

Body Care / Fragrance / Make-up / Man Care / Nail Care / Skin Care / Sun Care

Lancome Paris is a French cosmetic company established in 1935 by French perfumer and cosmetician Armand Petitjean. Time International mentions Lancome’s old brand history, “born in the days when f...

Brand Details

Founder

Armand Petitjean

Brand Strategy

Market segment

Prestige

Core business

Beauty

Targets

Men, Women

Lancôme Flash News

  • Lancôme's First Ambassador of France

    Lancôme chooses actress Virginie Efira, who got her sixth nomination in the 2024 César Awards, to be its first ambassador for France.

    04/03/2024

  • Lancôme x Louvre gala

    Lancôme hosted a Night of Grandeur gala event to launch its Lancôme x Louvre collection.

    21/11/2023

  • Lancôme Teams up with The Louvre

    Lancôme and The Louvre drop a Skincare and Makeup collection with a campaign featuring celebrities like Zendaya and Amanda Seyfried.

    15/09/2023

  • K-drama star Woo Do-hwan Singapore meet-up for Lancôme

    K-drama star Woo Do-hwan Singapore will do a fan meet-up for Lancôme event.

    04/08/2023

  • Lancôme opens beauty tech pop-up in Dubai

    Lancôme opens ‘Beauty Tech on the Go’ pop-up with cutting-edge AI skin analysis service in Dubai.

    01/08/2023

  • Lancôme's new face is Aya Nakamura

    Lancôme's new face is singer Aya Nakamura, appointed as its new global brand ambassador.

    16/02/2023

  • Emma Chamberlain becomes brand ambassador for Lancôme

    Content creator Emma Chamberlain becomes brand ambassador for Lancôme.

    13/01/2023

  • A REFILLABLE BOTTLE FOR LANCÔME ABSOLUE THE SERUM

    The serum is completely eliminated by a Lancôme refillable container.Absolute, a 2021 launch The L'Oréal group's Lancôme brand's Serum was created with sustainability in mind. This is the first glass bottle for high-end skincare ...

    23/09/2022

  • Lancôme released a sneak peak of their Lancôme Holiday 2...

    Lancôme just released a preview of their 2022 Advent Calendar and we’ve got spoilers! The calendar officially launched on September 21st and is priced at £140.

    23/09/2022

  • Lancôme and Lupita Nyongo come together to help black fem...

    Lancôme and Lupita Nyongo come together to help black female students, by giving 40 students $400K worth of scholarships.

    20/07/2022

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Deep Dive

L'Oreal SA financial report 2022

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Lancôme Insights

Digital marketing

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