Company VF Corporation
Country Belgium
Email n.a.
Telephone +32 3298 2000
Market Segment Mass Market
Core Business Bags

Kipling Financial Report 2018

 
 

VF Corporation Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20192017Δ
2019/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20192017Δ
2019/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Kipling website
Kipling ecommerce

Official Social Media

Brand Description

Establishment

Year
1987
City
Antwerp
Country
Belgium

Founder

Neil Kipling

Designer

Team of designers

Profile

These days, a bag is an accessory that has become essential. One of the cult objects of today's life, it is an integral part of our personality - show me your bag and I'll tell you who you are. Trendy, fashionable, practical and informal, our Kipling® bags are part of the everyday life of more than 35 million women in 65 countries throughout the world.
The Kipling story is one of great passion, creativity and entrepreneurial spirit. In 1987, three friends in Antwerp decided that women needed high-quality bags that were iconic and chic and feminine and fashionable and not boring. So they created a line of casual and colourful bags that were affordable, sporty and functional, packed with attitude but never serious or stuffy or stuck-up. In a word: fun!
They named the brand Kipling, after the well-known and well-travelled author Rudyard Kipling. Soon, their bags were part of the everyday adventures of women around the world. Today, Kipling mascot monkeys, by far the world's best-travelled primates, dangle from a full range of handbags, luggage and carry-alls.

Business Strategy

Market Positioning

Mass Market

Core Business

Bags

Target

Men
Women

Product Categories

Accessories
Bags
 

VF Corporation profile

Name VF Corporation
Website vfc.com
Country United States
VAT Number n.a.
Telephone +1 336 424 6000
Fax +1 336 424 7668
Date of foundation 1899
Type of Company Listed

Headquarters

105 Corporate Center Blvd.27408 - Greensboro, North Carolina

Ownership (Top Shareholders)

PNC FINANCIAL SERVICES GROUP,INC: 19.65%
CAPITAL WORLD INVESTORS: 7.17%
FMR LLC: 4.90%
THE VANGUARD GROUP,INC: 3.74%
STATE STREET CORPORATION: 3.46%
JP MORGAN CHASE&COMPANY: 2.39%
BLACKROCK FUND ADVISORS: 2.11%
CAPITAL RESEARCH GLOBAL INVESTORS: 1.99%
NORTHERN TRUST CORPORATION 1.97%
BLACKROCK INSTITUTIONAL TRUST COMPANY N.A.: 1.92%
WASHINGTON MUTUAL INVESTORS FUND 4.62%

Kipling Latest News

Management changes at VF, the owner of Kipling and Eastpak
Ready-to-wear holding company VF Corporation both announced management changes. The owner of Kipling and Eastpak welcomes new managers for both brands. 

Markus Hamm has been appointed European CEO of Kipling, while Nina Flood is appointed head of the Eastpak backpack brand. Remarkably, Flood was previously CEO of Kipling in the Americas, while Hamm has been responsible for Eastpak's wholesale, strategic accounts, sales and digital activities since January last year.
 
Evolution of Kipling and its targeted push into travel
Kipling is best known for its innovative use of crinkled nylon, monkey mascots, as well its air of 90s nostalgia, since the accessories label was one of the biggest brands of the 1990s. However, in recent years Kipling hadn’t been evolving with the times, until Vera Breuer joined as global president. The Belgium- born brand has seen a revival as well as a modernisation under the new global creative vision - ‘Kipling Live.Light’, which embraces the brand’s heritage whilst also targeting millennials.
 
2020 is going to be the year of travel for Kipling, with the launch of a new range of polycarbonate ‘hard case’ luggage for spring/summer. The Curiosity range launching in bold red, yellow and blue colours, has been developed to embody Kipling's 'Live.Light' philosophy by being “extremely robust yet sleek and lightweight” while being unique with the interior featuring a map of Antwerp, Kipling’s birthplace.

The brand’s first foray into polycarbonate luggage will be showcased alongside new innovations, including hybrid cases and rucksacks, which allow travellers to zip off the front to reveal a backpack. “When you search Kipling you find travel, it’s really a natural route, so travel is definitely a focus because like our creative vision says - ‘Live.Light’ - we want to power our customer’s curiosity with our light high-quality bags, as well as tap into one of the biggest growing segments that will be guaranteed to grow in the in the years to come.

“While we have had to catch-up we wanted to be perfectly happy with the luggage so it was ready to launch, we really wanted to get the details right. We’ve changed all of our wheels, and of course we wanted to do it the Kipling way, something more colourful but sleek, as well as unisex.”

 

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