Company KINGKONGDFS Co., Ltd
Country South Korea
Telephone +82 080 380 0114
Market Segment Value for Money
Core Business Beauty

Innisfree Financial Report 2018


KINGKONGDFS Co., Ltd Financial Report

Financial Data for this company are not publicly available

Official Websites

Innisfree ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description


South Korea





The brand name originated from the William B. Yeats poem “The Lake Isle of Innisfree." As the name itself implies, INNISFREE pursues beauty in its most natural form. Using select botanical extracts formulated to suit diverse skin types, INNISFREE provides rich botanical energy to your skin to keep it healthy.

Business Strategy

Market Positioning

Value for Money

Core Business




Product Categories

Baby Care
Body Care
Man Care
Skin Care

KINGKONGDFS Co., Ltd profile

Country Hong Kong
VAT Number n.a.
Telephone +852 2754 7000
Fax +852 2305 9818
Date of foundation 2007
Type of Company Private


9th Floor, Prosperity Center, 25 Chong Yip Street, Kowloon

Ownership (Top Shareholders)

KINGKONGDFS Co., Ltd doesn't provide the information on its shareholders.


Innisfree Latest News

AMOREPACIFIC reduces the number of innisfree's offline stores in China
AMOREPACIFIC started to increase efficiency by speeding up the innisfree offline store clearance in China.
According to the industry on the 1st, AMOREPACIFIC's Innisfree plans to clear 90 stores this year after closing 40 stores in China last year. Earlier, Innisfree closed seven stores in China in the first quarter, and is estimated to close 20 in the second quarter. Subsequently, in the second half of the year, the store will be organized and the offline portion will be greatly reduced.
Brand reputation big data analysis results for cosmetics store brand in Korea, 2nd place goes to Innisfree
As a result of analyzing big data of the reputation of cosmetics brand in July, 1st was Olive Young, 2nd for Innisfree and 3rd place went to Missha.
​The Korean Corporate Reputation Research Institute has a reputation research through brands big data on local cosmetics brands like Missha, Innisfree, Aritaum, The Face Shop, Etude House, Tony Moly, Skin Food, The Saem, Nature Republic, Its Skin, Olive Young, Holika Holika, and Beyond. 
Innisfree will be available for purchase through Sephora's Instagram online store
LVMH Group's beauty retailer Sephora has opened an online store on Instagram and will sell products from more than 80 beauty brands such as Innisfree, Zuixiang, Marc Jacobs Beauty and Too Faced. Consumers can purchase and place orders directly from Instagram.
Innisfree have expanded in Australia; opening tenth store at Westfield Hurstville
The global beauty brand, Innisfree has just opened its tenth store at Westfield Hurstville in southwest Sydney and have stated that it will open two additional stores in the Parramatta and Burwood Westfield Centers by August.
Innisfree officially entered the Chinese takeaway platform“hungry now”
On June 2, Innisfree, a Korean beauty brand, officially entered hungry now and became the first beauty brand to launch a take-out platform in the form of a brand store. The first batch of new brands including Beijing, Shanghai, Guangzhou and Shenzhen were introduced 200 brand stores, all subsequent stores will also be fully accessed. Similar to the order delivery process, after paying by hungry now, consumers can choose to go offline to pick up the goods, or enjoy a 1-hour fast delivery service at home.
Amorepacific moves towards a more sustainable product lifecycle
Amorepacific is expanding the use of eco-friendly Bio PET plastic made from sustainably-farmed plants, such as sugarcane and corn. Amorepacific has also been reducing its environmental footprint across its retail spaces. For example, 70% of the Innisfree ‘Gong Byeong Gon Gan’ or ‘Recycled Bottle Store’ in Samcheong-dong, Seoul was built using 230,000 recycled cosmetics bottles. The company’s Aritaum, Innisfree and Etude shops have also been constructed with sustainable materials.
AmorePacific, profits fell by 42%, the largest decline in sales is Innisfree
The aftermath of the pandemic struck the Korean beauty giant "AmorePacific". In the first quarter of 2020, operating profit decreased (-66.8%) and net profit reached -41.9%, totaling 94.8 billion won (74 million euros).Sales also fell, and sales fell 22.1% in the first quarter of this year to 1.3 trillion won (980 million euros).The largest relative declines were Innisfree and Etude (-31%), followed by Amos Professional (-24%) and AmorePacific (-22%).
Innisfree opened it's first middle east flagship store in Dubai
Naturalist cosmetic brand Innisfree opened its first flagship store in the Middle East at Dubai Mall in the United Arab Emirates on the 27th.

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