Innisfree News

Innisfree Hires First Indian Brand Ambassador

Indian actress Wamiqa Gabbi is partnering with Innisfree as the first Brand Ambassador from India.

Innisfree Rebrands Totally for the US Market

Innisfree goes under rebranding of its packaging, logo, and beauty formulas for its US market with 43 relaunched products and 3 innovations.

Innisfree at Nykaaland

Innisfree presents its latest collection and the fan favourites at the Nykaaland in Mumbai.

Innisfree Allies with Asiana Airlines

Innisfree India is teaming up with Asiana Airlines to provide on-air Korean hospitality to the flyers by offering a special gift box.

Release of a Limited Edition Peanuts Collection by Innisf...

A limited-edition skincare line has been released by the Korean cosmetic brand innisfree in collaboration with the famous comic strip Peanuts!

Innisfree collaborates with TikTok.

In April 2022, the cosmetic company partnered up with TikTok for a limited edition of a Clear Skin Special Set. The set includes innisfree’ Retinol Cica Repair Ampoule and the No-Sebum Mineral Powder.

Innisfree’s Pop-up store in Seoul values the importance o...

The cosmetic brand innisfree open their fifth upcycling store in Seoul in March 2022. The pop-up exhibition named “HOME SWEET HOME” includes limited upcycled storage boxes, illustrations and paper-made furniture all for deliverin...

Innisfree to exit the North American market

K-beauty brand innisfree to close retail stores in North America and focus on the digital space

Innisfree entered the European market through Sephora

Innisfree holding company AmorePacific Q1-21 report shows that revenue increased by 10.8%, Operating profit up 189.2%.

AMOREPACIFIC reduces the number of innisfree's offline st...

AMOREPACIFIC started to increase efficiency by speeding up the innisfree offline store clearance in China.According to the industry on the 1st, AMOREPACIFIC's Innisfree plans to clear 90 stores this year after closing 40 stores i...

Brand reputation big data analysis results for cosmetics ...

As a result of analyzing big data of the reputation of cosmetics brand in July, 1st was Olive Young, 2nd for Innisfree and 3rd place went to Missha.​The Korean Corporate Reputation Research Institute has a reputation research thr...

Innisfree will be available for purchase through Sephora'...

LVMH Group's beauty retailer Sephora has opened an online store on Instagram and will sell products from more than 80 beauty brands such as Innisfree, Zuixiang, Marc Jacobs Beauty and Too Faced. Consumers can purchase and place o...

Innisfree have expanded in Australia; opening tenth store...

The global beauty brand, Innisfree has just opened its tenth store at Westfield Hurstville in southwest Sydney and have stated that it will open two additional stores in the Parramatta and Burwood Westfield Centers by August.

Innisfree officially entered the Chinese takeaway platfor...

On June 2, Innisfree, a Korean beauty brand, officially entered hungry now and became the first beauty brand to launch a take-out platform in the form of a brand store. The first batch of new brands including Beijing, Shanghai, G...

Amorepacific moves towards a more sustainable product lif...

Amorepacific is expanding the use of eco-friendly Bio PET plastic made from sustainably-farmed plants, such as sugarcane and corn. Amorepacific has also been reducing its environmental footprint across its retail spaces. For exam...

AmorePacific, profits fell by 42%, the largest decline in...

The aftermath of the pandemic struck the Korean beauty giant "AmorePacific". In the first quarter of 2020, operating profit decreased (-66.8%) and net profit reached -41.9%, totaling 94.8 billion won (74 million euros).Sales also...