Company Fenty Beauty, LLC
Country United States
Telephone 1-855-440-7474
Market Segment Value for Money
Core Business Beauty

Fenty Beauty Financial Report 2018


Fenty Beauty, LLC Financial Report

Financial Data for this company are not publicly available

Official Websites

Fenty Beauty website
Fenty Beauty ecommerce

Official Social Media

Brand Description


United States





Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division. Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products[10] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets.

Business Strategy

Market Positioning

Value for Money

Core Business




Product Categories


Fenty Beauty, LLC profile

Name Fenty Beauty, LLC
Country n.a.
VAT Number n.a.
Telephone n.a.
Fax n.a.
Date of foundation n.a.
Type of Company


Ownership (Top Shareholders)

Fenty Beauty, LLC doesn't provide the information on its shareholders.

Fenty Beauty, LLC Brands

Fenty Beauty Latest News

Fenty Beauty’s global MUA is hosting a virtual masterclass for free
Fenty Beauty’s global MUA, Hector Espinal  is hosting an intimate, interactive masterclass  via Zoom with a focus on different skin types and skin tones.
Revlon attempted to take on Fenty Beauty with Flesh Beauty. It faltered.
Revlon's Flesh Beauty was positioned as a competitor to Rihanna’s Fenty Beauty,which has now been dropped by Ulta and is facing loss.
Rihanna shelves music plans to concentrate on her beauty line; trademarks new skincare line 'Buff Ryder'
Popstar Rihanna has pushed plans to release new music to concentrate on her skincare range and she is planning a new skincare line to go alongside her Fenty Beauty cosmetics range. The new skincare line is trademarked  as Buff Ryder.
Track by U. City producer featured on Rihanna’s Fenty Beauty campaign
The instrumental from the Skiddalz song, ‘Like A Girl,” produced by U. City native Beau Willie, was featured in the latest digital ad campaign for music star Rihanna’s Fenty Beauty Brand.
Black-Owned Brands See an Opening in Sephora
Rihanna arrives for the launch of Fenty Beauty's Stunna Lip paint "Uninvited" at a Sephora .
Fenty Beauty makes Rihanna part of Sunday Times Rich List
Thanks to Fenty Beauty, Rihanna is now on the Sunday Times Rich List, a select group of ultra-wealthy UK residents.


Fenty Beauty Marketing Research

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