Fenty Beauty
Make-up
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin type...
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division. Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products[10] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets.Brand Details
Founder
Rihanna
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
Fenty Beauty Latest News
Fenty Beauty Signs GloRilla
Fenty Beauty has signed hip-hop singer GloRilla as its first-ever joint ambassador for all four brands - Fenty Hair, Fenty Skin, Fenty Beauty, and Savage X Fenty.
Fenty Beauty's Makeup Setting Spray
Rihanna shows her natural curls in the new campaign of Fenty Beauty's debut makeup setting spray.
Fenty Beauty's Arcane
Fenty Beauty collaborates with the Riot Games' animated series Arcane to create a limited-edition makeup collection for fans and players.
Fenty Beauty Celebrates 7th Anniversary
Fenty Beauty welcomes its 8th year in the business with the launch of the Fenty Hair collection at Sephora.
Fenty Beauty Financial Report 2023
Last fiscal year ended on December 31, 2023
