Byredo
Accessories / Body Care / Fragrance / Toiletries
A native swede born to an indian mother and a canadian father, Ben grew up in Toronto, New York and Stockholm. he graduated from the Stockholm Art School with a degree in fine arts, But a chance me...
A native swede born to an indian mother and a canadian father, Ben grew up in Toronto, New York and Stockholm. he graduated from the Stockholm Art School with a degree in fine arts, But a chance meeting with perfumer Pierre Wulff convinced him that he'd rather create fragrances than paintings. With no formal training in the field, Gorham, a 31-year old , sought out the services of world renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions. As an outsider in the beauty industry, Ben is somewhat of an anomaly and has been recognized for his personal style and connection to fashion and art in several international magazines such as french Vogue, Vanity Fair, Elle, V Magazine and Fantastic Man to name a few.Brand Details
Founder
Ben Gorham
Designer
Ben Gorham
from
2006to
PresentBrand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Men, Women
Byredo Latest News
Byredo Opens A New Tokyo Store
Byredo has unveiled its first-ever flagship store in Tokyo in Omotesando.
Byredo Opens a Shop at JFK Airport
Byredo is setting its footprint in travel retail for the first time in America with a new shop opening inside the fragrance store of International Shoppes at John F. Kennedy Airport, New York.
Byredo Launches its Second store in Paris
Byredo has opened the doors of its second boutique in Paris at 19 rue des Francs Bourgeois in Marais.
Byredo to Launch Fine Jewellery
Byredo is all set to add fine jewellery to its product offerings, commencing with sterling silver and 18kt gold.
Byredo Financial Report 2023
Last fiscal year ended on December 31, 2021
