Forever 21
Accessories / Active Wear / Apparel / Bags / Denim / Jewelry / Shoes / Swimwear / Underwear & Lingerie
Celebrated by many style conscious and trend-savvy shoppers, Forever 21 quickly became the source for the most current fashions at the greatest value. Forever 21 grew quickly, featuring new and exc...
Celebrated by many style conscious and trend-savvy shoppers, Forever 21 quickly became the source for the most current fashions at the greatest value. Forever 21 grew quickly, featuring new and exciting store environments, a constant flow of fun and creative clothing designs and the accessories to make your look come together at the right price. In September 2019, the company filed for bankruptcy protection. On February 2, 2020, it was announced that Forever 21 had reached a deal to sell all of its assets for $81 million to a consortium of mall operators Simon Property Group and Brookfield Properties, and brand management firm Authentic Brands Group, subject to approval by a bankruptcy court judge.Brand Details
Founder
Jin Sook Chang
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
Forever 21 Latest News
Forever 21 Closes Permanently at The Domain
After 14 years of service, Forever 21 closed its store at The Domain permanently in September.
Forever 21 and Hello Kitty
Forever 21 and Sanrio's Hello Kitty are partnering to release a collection of apparel and accessories to celebrate the latter's 50-year completion.
Forever 21 + Shein + Happy Return's BORIS
Shein leverages the BORIS solution of Happy Return by joining hands with Forever 21 to offer a hassle-free in-store return across the stores of Forever 21 in the US.
Forever 21 Partners with Ford
Forever 21 and Ford have created an exclusive 28-item collection with the latter's Americana car culture and the former's fashion styles.
Forever 21 Financial Report 2023
Last fiscal year ended on December 31, 2023
