Zara Tops the Most Searched Brands in 2013 Google Zeitgeist China

Zara wows everyone topping the 2013 Google Zeitgeist China as the hottest searched brands in the fashion & beauty category. Thanks to Mission Impossible 4 endorsing the Saffiano Lux bag (search term surged 180%), Prada ranks the 2nd place, followed by Uniqlo, Burberry, Chanel, Tiffany & Co., Vancl, Topshop, Longines and Muji.

Gucci and Hermès are the biggest luxury brand losers this year, both being knocked out of the top 10 list. Although an interesting trend to watch, bear in mind that Google China's market share fell below 3% in July 2013.