Zara’s customers return as consumers regain confidence

New YouGov data shows that recently Zara’s brand health has been improving among British consumers.

Brand Index Reputation scores for the brand (whether someone is proud or embarrassed to work for a brand) have been increasing since a dip at the end of July from 10.1 to 17.4 at the start of this week — a 7.3 point increase. 

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