Yoox, The Succesful Fashion E-tailer

Yoox group, an Italian internet mail order retailer of men's and women's multibrand apparel and accessories, was founded in 2000 by Federico Marchetti, but just after a few years the company not only expand the empire with two more profitable e-tailers (thecorner.com and shoescribe.com) but its main e-commerce site (yoox.com) as one of fashion’s leading e-tail sites.

The Italian group powers the e-commerce operations of 37 of the leading luxury goods brands, from Giorgio Armani S.p.A. to Ermenegildo Zegna Holditalia S.p.A. through Bottega Veneta, Marni and Saint Laurent. Yoox handles the logistics, picking, packing, shipping, customs, returns and customer service. And thanks to that algorithm it also has at its fingertips up-to-the-minute information on customer preferences, whims and fancies in more than 100 countries.

The company is now worth more than £1.6 billion and its preliminary results for 2013 showed net revenues up more than 20 per cent to nearly £380 million, while operating profit was up over 25 per cent to £20 million. It took 2.8 million orders last year, up 20 per cent.