Milan Fashion Week was started this morning and it will present all the women's collections of the most important brands in the Italian fashion industry until September 25.
The hectic event is going to show 132 brands' SS 2013 collections all the week long through 71 runway shows and 53 presentations, 12 of which by appointment in several locations around all the city, some of which in historical locations like Castello Sforzesco, Palazzo Clerici and Palazzo della Ragione.
The honour to open the event had been given to Alviero Martini 1ª Classe at 9,30 this morning, followed by Paola Frani, Mila Schön and Simonetta Ravizza. Among the most awaited brands for today there are Gucci, Alberta Ferretti and Francesco Scognamiglio.
In the next days, the runways are going to be walked by brands like Max Mara, Emporio Armani, Krizia, Prada, Moschino, Just Cavalli, Etro, Versace, Bottega Veneta, Fendi, Antonio Marras, Jil Sander, Aquilano.Rimondi, Emilio Pucci, Marni, Trussardi 1911, Laura Biagiotti, Dolce&Gabbana, Missoni, Salvatore Ferragamo, Giorgio Armani, Dsquared2, Massimo Rebecchi, Roberto Cavalli and Gianfranco Ferré.
As regards to Gianfranco Ferré, this will be its last fashion show in Milan. A sad goodbye decided by parent company Paris Group International, Llc., and planned on September 24 in the historical location at 21 Via Pontaccio. The brand's headquarter will leave Milan to move to Dubai.
Along with the fashion shows, MFW is bringing important cultural events to Milan, like Michelangelo Pistoletto's "Third Paradise - sustainablity's manifesto of fashion in Italy", to remind us the tight bond between fashion, art and sustainability.