An official released from PPR Group early today announced that German Markus Wonko has been appointed Tretorn new CEO.
Mr. Wonko will be in charge of Tretorn brand's development starting from January 1st, 2013. As the statement declares, he will lead the brand and exploit all its potential, in order to establish Tretorn as the world-class outdoor leader, by investing in product development, design and international expansion.
Since Markus Wonko is an expert in sporting goods industry, his presence will bring a vast experience to the brand. In fact he joins Tretorn after 11 years at Adidas Group, starting as business manager of Adidas sport-lifestyle department for the Nordic market, then for Asia and most recently as member of the Reebok Asia-Pacific management team.