The Top 20 Spring 2014 Fashion Trends

Who really dictates the seasonal fashion trends? Design houses or fashionistas? Is it the final consumer?

The truth is that it will be extremely difficult to state that just one from the above is the one and only to dictate the seasonal fashion trends.

Everybody who works in the fashion field knows that the whole system has changed and it keeps evolving, and only those fashion designers and companies who are fast to adapt to these changes will be the ones to have a safe place on this playground and most importantly into the consumers’ mind.

It is exactly here, where the digital world has a major role and fashion brands should be able to get advantage of it, a good way is to compare the fashion magazines and editorial publications about the “Top” fashion trends of the season against social media trending topics dictated by Internet users. The mission? Finding out if they are really the hottest trends of the season.

Let’s talk about these editorial publications that are being shared with readers based on a qualitative analysis about what a fashion editor thinks is the “it” or “cool” item to buy and wear for a specific season in the year. Usually, they suggest the style, fabrics, colours or material trend to create a look with different fashion brands. What happens next? People trust the advices and go ahead and follow the proposed trends trying to imitate the look.

But what if there was a way for doing a quantitative analysis and find out which are the real fashion trends for spring 2014 that people are excited about? Let’s imagine that in addition, one could be able to tell which fashion brand is being related the most popular season trend?

Well, stop imagining such thing, and continue to read the analysis to find out that thanks to Fashionbi Digital Marketing Database, it is possible to get the Top 20 Spring 2014 fashion trends!

To conduct this analysis we selected the social media network Instagram. Why this platform? because it is one of the most utilised by people sharing their “#selfies” and “ #ootd“. Next step followed was a research about the Spring 2014 fashion trends dictated by the different Fashion Editorial Publications like Harpers Bazaar, Vogue, Elle among others.

The research brought us 20 major trends recommended as the “hottest” ones to be followed by people during this season of the year. What it was left to do was to investigate with our Digital Marketing Database the frequency in which these 20 trends were mentioned by Instagram users, including which brands where mentioned the most frequently after the trend. The time period for these analysis goes from February 1st to May 1st of 2014.

Ready to see the results?

1. #rosegold

Mentions: 5528 Avg. Comments: 2 Avg. Likes: 48

Most mentioned fashion brands around the trend: Michael Kors, Audemars Piguet, Cartier

The post with the highest Impact:

2. #suede

Mentions: 3868 Avg. Comments: 2 Avg. Likes: 64

Most mentioned fashion brands around the trend: Puma, Topman, Kurt Geiger

The post with the highest Impact:


3. #coral

Mentions: 3308 Avg. Comments: 3 Avg. Likes: 83

Most mentioned fashion brands around the trend: Revlon, J.Crew, Accessorize

The post with the highest impact:

4. #wayfarer

Mentions: 2259 Avg. Comments:1 Avg. Likes:21

Most mentioned fashion brands around the trend: Ray-Ban, Oakley , H&M

The post with the highest impact:


5. #trousers

Mentions: 1700 Avg. Comments: 2 Avg. Likes: 53

Most mentioned fashion brands around the trend: Topshop, Asos, Primark

The post with the highest impact:

6. #bomberjacket

Mentions: 1605 Avg. Comments: 3 Avg. Likes:115

Most mentioned fashion brands around the trend: Asos, Topman, H&M

The post with the highest impact:

7. #darkblue

Mentions: 342 Avg. Comments: 1 Avg. Likes: 21

Most mentioned fashion brands around the trend: Converse, Primark, H&M

The post with the highest impact:

8. #tunics

Mentions: 328 Avg. Comments: 2 Avg. Likes: 50

Most mentioned fashion brands around the trend: Free People , Old Navy, Tory Burch, Llc., J.Crew

The post with the highest impact:

9. #harempants

Mentions: 243 Avg. Comments: 3 Avg. Likes: 40

Most mentioned fashion brands around the trend: Free People, Forever 21, Converse

The post with the highest Impact:

10. #longskirt

Mentions: 113 Avg. Comments: 3 Avg. Likes: 114

Most mentioned fashion brands around the trend: Forever 21, Stella McCartney, Louis Vuitton

The post with the highest Impact:

11. #harness

Mentions: 112 Avg. Comments: 5 Avg. Likes: 91

Most mentioned fashion brands around the trend: Asos, Nasty Gal, and Unif Clothing

The post with the highest impact:

12. #pleatedskirt

Mentions: 81 Avg. Comments: 3 Avg. Likes: 46

Most mentioned fashion brands around the trend:

13. #leotard

Mentions: 75 Avg. Comments: 3 Avg. Likes: 42

Most mentioned fashion brands around the trend: Coach, Adidas, Asos, UNIF Clothing LLC, Guess

The post with the highest impact:

14. #offshoulder

Mentions: 56 Avg. Comments: 3 Avg. Likes: 187

Most mentioned fashion brands around the trend: Asos, Forever 21, Ralph Lauren

The posts with the highest impact:

15. #grillz

Mentions: 49 Avg. Comments: 2 Avg. Likes: 42

Most mentioned fashion brands around the trend: Eastpak , Dior, Cartier

The post with the highest impact:


16. #bralettes

Mentions: 22 Avg. Comments: 3 Avg. Likes:39

Most mentioned fashion brands around the trend: Victoria's Secret Pink, Free People, Victoria´s Secret

The post with the highest impact:

17. #flatshoe

Mentions: 19 Avg. Comments: 1 Avg. Likes: 7

Most mentioned fashion brands around the trend: Toms, H&M, Tory Burch, Llc.

The post with the highest impact:

18. #powersuit

Mentions: 18 Avg. Comments: 2 Avg. Likes: 26

Most mentioned fashion brands around the trend:

19. #nailrings

Mentions: 3 Avg. Comments: 0 Avg. Likes: 24

Most mentioned fashion brands around the trend: Topman, Accessorize, Cartier

The post with the highest Impact:


20. #blazervest

Mentions: 1 Avg. Comments: 20 Avg. Likes: 68

Most mentioned fashion brands around the trend: Nordstrom and J.Crew

The post with the highest impact:



Maybe people could say "ok, but what should I care about this Top 20 of trending topics on Instagram?", the answer are two words: Digital Marketing.

Fashion marketers should be aware about what people are looking for and use this on advantage for their digital marketing strategies. It will be much easier for them to plan it, if they can know that using a group of hashtags and promoting specific items from their collection.

Why Instagram is important? To give the best answer, it is easier to quote Instagram's CEO, Kevin Systrom : "Given the app’s rapid-fire, visual nature, perhaps it’s not entirely surprising that no other sector has embraced Instagram with more energy and enthusiasm than the highly visual, fast-paced fashion industry". "In fact, it often seems like the entire fashion ecosystem is active on Instagram, from first-mover mega-brands like Burberry and pioneering image makers" as he just said during an interview for BOF.