The shoe market had a growth of 11.83% in 2012, compared with the previously year. This core business, in the same year, had a size of 37'313 million EUR. Where brands such as Loriblu, Bertuli, Roger Vivier and Converse were the fastest growing brands.
But, Which brands were the major players? According to our Shoe Market Report, the mass market brand Vans was the most profitable player, reporting a total revenue of 6'894 million of EUR, followed by the Brazilian label Havaianas with a revenue of 2'642 million EUR and Asics with 2'239 million EUR total revenue.
Also the report let us know, that the social media platforms the brands are engaged the most within the Shoes Market. The number one socia platform is Facebook. This social network has an impact of 85% in this core business, followed by Twitter (68%), Youtube (35%), Pinterest (34%) and Instagram (30%).