The North Face parent company is reorganizing its Asian business

On June 29, New York time, VF Corp., the parent company of Vans, The North Face and Timberland, stated that it is restructuring its Asian business and plans to establish a new position-President of Greater China this summer. This position will be responsible for VF's business in Mainland China, Hong Kong and Taiwan. Greater China accounts for approximately 65% ​​of VF's overall business in the Asia-Pacific region, and is expected to grow to nearly 80% by fiscal year 2024.

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