This year Vogue Fashion’s Night Out (FNO) was organized in 19 different locations around the world. Fashion’s Night Out was first started to ramp up the economy after the 2009 crisis by encouraging shoppers to shop until they drop after hours with fun cocktails, designer and celebrity appearances and special events. Retailers offer exclusive items that are only available at the special one day event. FNO has been a great hit for the past five years and this year was no different. Here is an overview of the most remarkable things to happen during Vogue 2013 Fashion’s Night Out.
Worldwide the trend for Vogue Fashion’s Night Out seems to be supporting charities. Philanthropy is chic and coffee company Lavazza is showing how to do it. For Vogue Fashion’s Night Out that took place in Milan on September 17th and in Florence on September 12th , Lavazza donated the proceeds of sales of its ¡Tierra! Limited Edition 2013 coffee tins to Fashion 4 Development. The tins designed by six artists and signed by designers such as Marni, Roberto Cavalli S.p.A., Missoni, Etro, Versace, and Moschino are being sold to support the UN program intended to promote the work of African women through fashion.
Russian supermodel Natalia Vodianova was Moscow Fashion’s Night Out official celebrity and the sale of limited edition FNO t-shirts went to her charity, the Naked Heart Foundation.
Germany’s FNO, held in Berlin and Dusseldorf, focused on raising money for charity. Participating vendors were selling green, metallic, limited-edition FNO bags that were designed by Vogue. They also sold handmade dolls that were inspired by the drawings of orphans and made from fabric donated by Bogner, Clube Bossa Comercio E Exportacao Moda Praia Ltda., Escada, Odeeh, Rena Lange, Schumacher, Talbot Runhof, and Windsor. The proceeds went to the Zola Crèche orphanage in Soweto, South Africa.
Greece held Fashion’s Night Out in Thessaloniki and Athens. Proceeds from limited-edition FNO t-shirts sold are being used to support various City of Athens charities. Proceeds from sales of Lisbon’s FNO tote bag support Portugal’s Make A Wish Foundation.
To celebrate this year’s FNO in India, designer Sabyasachi has designed an FNO-themed tote and both Rohit Bal and Shantanu and Nikhil have designed t-shirts that will be sold with all proceeds going to charities. And for Manchester’s FNO October 10th, the exclusive FNO t-shirt will be available for £18 with all the proceeds going to Save the Children.
Vogue Fashion’s Night Out is also the perfect event to see the most innovative in design, technology, social media and fashion. FNO Tokyo exhibited the launch of Valentino Rockstud Rouge and Noir collection at the conceptual project shop Idol - a great example of the surprises that Vogue Japan FNO can offer, with its five years of experience. This boutique, restaurant, and event space developed by creative director Eiji Hatanaka, redesigned its basement space with an edgy, industrial feel to become the perfect backdrop for the Valentino Rockstud collection. The display, limited for a one-week period, also showed the photographs from the Terry Richardson-shot campaign. Also during the fifth edition of Vogue Japan FNO there was a street snap project, where shoppers could snap themselves in front of designated areas and upload these photos to the Vogue Japan website during the night, further encouraging interactivity between FNO’s participants and organizers.
FNO Paris set the trend by going exclusive. This was Paris’s fourth Fashion’s Night Out, but the first event that was invite only. Voguereaders and special guests were able to enjoy in-store events with DJs, cocktails, and exclusive giveaways ranging from diamond jumping ropes to FNO t-shirts. Burberry celebrated by hosting a photo exhibition of anonymous individuals sporting their famous French coat in its store. Vogue Paris conducted a live stream of the events and kept updates going with Facebook and Twitter. In front of the Chantal Thomass lingerie store, guests slipped into a customized pink London taxi for an express make over, courtesy of hair bar 365c.
In the Galerie Royale shopping arcade, partygoers waited for a chance to compete for “The Best GIF Look” in a Google-sponsored booth. This, and other live coverage of the event, was streamed on a temporary website, fashionsnightout.vogue.fr/, set up by Vogue Paris in partnership with Orange and Instagram.
For FNO New Delhi, Gleestar Darren Chris also filmed a version of Madonna’s Dress You Up. The Director and Editors of VogueMexico and Latin America were very excited about Fashion’s Night Out this year. They created their own playlist that participants could download from the Voguewebsite. They revealed their favorite outfits online and created the VogueCocktail just for the event. Shoppers were able to try this concoction (made of Absolut Pear, cranberry juice, fresh strawberries, star fruit and Sprite Zero), at a select location during Fashion’s Night Out.
For the first time ever Manchester will host Vogue Fashion’s Night Out. For those who don’t know the city this may seem like a shock. But with a rich cotton history and huge list of fashion retailers, Manchester is a great addition to the Vogue Fashion’s Night Out family. Burberry, Harvey Nichols, Selfridges are only some of the many retailers that will be participating that evening. To help visitors find their way around Manchester and plan the perfect Fashion's Night Out, Provogue Ltd has commissioned illustrator Katherine Baxter to create an exclusive FNO map, sponsored by ##House of Fraser. Baxter animated the facades of familiar buildings and shops with color and cartoons. This global celebration of fashion is coming to Manchester for the first time ever and the city is pulling out the stops to make it a night to remember and to firmly stamp Manchester on the fashion map.
In Exchange Court in Manchester there will be a unique moving catwalk featuring the latest trends. Fashion shows will be live every twenty minutes throughout the evening showcasing the fashions from high street retailers on the travalator. This show will be the talk of Vogue’s Fashion Night Out in Manchester with the help of a super-sized digital Tweet wall to relay the live conversations to get the event trending under the hash tag #FNO.
Beauty pop-up pods will be placed around the city, offering free mini-makeovers and for those who imagine seeing themselves on a magazine cover can make their dream a reality by stepping in front of the lens for a high street inspired photo shoot. A selection of the front cover images will be posted to Facebook, to be shared with family and friends and participants can also take away their image as a free print.
But of course this list missed the one city that is responsible for the creation of Vogue Fashion’s Night Out, New York City. New York City decided not to hold a Fashion’s Night Out this year, as all parties involved reevaluate FNO's value. Fashion's Night Out, was founded in 2009 as a pick-me-up during the recession. Anna Wintour teamed with the CFDA and New York City for a citywide shopping event featuring celebrities, free drinks and reduced prices on designer merchandise. FNO 2009, launched during September Fashion Week, was a huge hit and quickly spread to cities worldwide.
But the debate over whether real revenue was being produced continued each year. Retailers argued that staying open late and fronting lots of money, for little in return, was not worth it. Additional concern was voiced by designers. So this year FNO was officially canceled. Next year is still in question.
That was a roundup of the newest, most innovative and most interesting happenings around Vogue Fashion’s Night Out. Even though New York City has called it quits, the rest of the world continues to celebrate this annual event. And it continues to grow, with new cities each year! Fashionistas everywhere are in anticipation of next year’s happenings and so are we.