Sephora is partnering with Instagram on a digital storefront
Beauty retailer Sephora has launched a digital storefront on Instagram that allows users to purchase products directly from their feed or stories without leaving the platform.
Sephora will no longer sell fur lashes
Sephora had made the decision to no longer carry fur lashes at the beginning of 2020. Following a recent campaign from PETA, Sephora made its decision public knowledge, saying, "At Sephora, we have always been committed to uphold...
Sephora's research to improve equity and inclusion in its...
Sephora commissioned what it called a "first-of-its-kind" national study on racial bias in retail, an effort led by Dr. Cassi Pittman Claytor and Dr. David Crockett, experts on race in discrimination within commerce. Sephora will...
Sephora opened an online store on Instagram
Sephora, a beauty retailer under the LVMH Group, has opened an online store on Instagram. It will sell products from more than 80 beauty brands such as Innisfree, Drunk Elephant, Marc Jacobs Beauty and Too Faced. Consumers can pl...
Sephora Employees Are Sharing Their Best Makeup Advice on...
Former and current beauty advisors from Sephora are teaching TikTok's users all about their favorite products and techniques.
Sephora and Rent the Runway commit to '15% pledge' to sup...
Cosmetics retailer Sephora and Rent the Runway, an online subscription service for designer clothes, have both committed to ensuring 15 per cent of the products they carry will come from Black creators in reaction to a surging so...
Sephora will add 15% more shelf products for black brands
Beauty chain retailer Sephora promises that in the future, 15% of its shelf space will be dedicated to beauty brands founded by black people and help these brands approach investment to better expand their business. In addition, ...