Saint Laurent Eyes the Metaverse in New Trademark Filings. On March 16 2022, counsel for the brand filed a trio of trademark applications for registration with the U.S. Patent and Trademark Office (“USPTO”) for SAINT LAURENT, a s...
Yves Saint Laurent to add tech to its stores
Yves Saint Laurent Beauté to introduce multi-sensor headsets in stores for fragrance personalization
Saint Laurent expo
A unique commemoration of designer Yves Saint Laurent cements his status among the greats of French cultural history.
Yves Saint Laurent's revenue at €1,744.4 million in 2020
Kering Group's Saint Laurent revenue at €1,744.4 million in 2020 down 14.9% from 2019
The new face of Saint Laurent
Romeo Beckham all set to the be the face of Saint Laurent new fall winter campaign
Saint Laurent Releases Audience Figures for Men’s Show
Saint Laurent’s online men’s show, unveiled on Sept. 9 as part of a broader project curated by creative director Anthony Vaccarello, garnered 42.4 million global views with an audience engagement of more than eight million, the b...
Saint Laurent launched the 2021 spring and summer menswea...
Saint Laurent launched the 2021 spring and summer menswear collection in the form of online release. To this end, the brand creative director Anthony Vaccarello planned and created a visual film called "No matter how long the nig...
Saint Laurent launched the Qixi limited series "The Name ...
Saint Laurent launched the Qixi limited series "The Name of Wei Ai" and provided personalized customization services for the first time. Through the WeChat mini program or boutique services, consumers can customize their own clas...
BLACKPINK member Rosé appeared in the Saint Laurent 2020 ...
BLACKPINK member Rosé starred in the Saint Laurent 2020 global commercial, a new video short film directed by the master photographer David Sims.
Saint Laurent officially launched e-commerce services on ...
Saint Laurent officially launched e-commerce services on its official website in China, and simultaneously launched WeChat applets, supporting free delivery and 7-day unreasonable return services, and online payment through WeCha...
Emma Watson to be on Kering Board
French luxury group Kering Group, that owns Gucci and Saint Laurent amongst others, has appointed actress Emma Watson as chair of the board's sustainability committee.
Saint Laurent to Open New Leather Goods Factory in Italy
French fashion label Saint Laurent, part of Kering, will open a new manufacturing site for handbags and wallets outside Florence, the latest luxury house to expand its presence in Italy's leather goods heartland. The label would ...