Regina King Partners Up With Vaseline And Direct Relief For COVID-19 Relief Effort

Amid the global COVID-19 pandemic, Vaseline has partnered with Direct Relief and Regina King to create awareness on communities of color being disproportionately affected by COVID-19.

Vaseline is a brand that has stood through the test of time. For 150 years, Vaseline has been used to promote healing, skin health care, and beauty. Since partnering with the humanitarian aid organization, Direct Relief, in 2015, Vaseline has donated over $606K in products to community health centers and charitable clinic sites. Following the outbreak of COVID-19, Vaseline has continued to be responsive to those in need by donating $1M to Direct Relief.

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