Reebok is Changing its Logo and More...

Reebok is jumping to a new phase, starting with a new logo.

Matt O'Toole, the Global Head of Reebok, pointed that the Delta logo, which was originally just used on its CrossFit products line, will be now the global mark for the brand, officially replacing the Vector, the classic Reebok logo we all know.

The logo is not the only thing that is about to change, Reebok also is changing its business model by no longer focusing on the elite athletes, but instead on the every day person. Instead of creating product for different sports, the British shoe brand will now be solely focused on fitness.