Muji Lost Popularity In China

Recently, the once-loved Japanese retailer Muji unexpectedly became popular on Weibo. With 340 million views and rising, the hashtag "why Chinese consumers don't like to purchase Muji anymore" During the first six months of the fiscal year 2022, the Muji Group's net profit decreased by 27.5 percent while operational profit fell by 19.4 percent globally. Same-store sales decreased by 6.6 percent in China during the same time, primarily as a result of weak sales of clothing categories.

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