Original Marines: record turnover, DOS increase and many digital projects

After a 2019 concluded with a turnover of 165.8 million euros (+ 11% on 2018), the children's clothing brand Original Marines has completed the conversion phase of many of its affiliated stores to directly managed stores. Antonio Di Vincenzo, President of the Original Marines SpA (formerly IMAP Export) brand, born in 1983 and based at the CIS in Nola (NA), told FashionNetwork.com the dynamics that characterized the lockdown and reopening phases - di Original Marines and the retail market - and the brand's new online projects.

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