Off-White applied for a registered trademark for the product bag logo on its packaging

According to The Fashion Law, the trendy brand Off-White has applied for the registration of a large number of trademarks with the United States Patent and Trademark Office since last year, including the "Product Bag" mark on the packaging and the double-quotation mark widely existing on the product. However, the U.S. Patent and Trademark Office subsequently rejected Off-White’s application for a registered trademark of the "Product Bag" mark because the mark is only a description of the packaging, and cannot indicate that the product comes from Off-White, nor can it be used as an identification with other brand products. And distinguish.

Its double-quoted trademark application was also objected by lawyers from the United States Patent and Trademark Office, who believed that the trademark did not have the proper function of a trademark, nor could it indicate the origin of the brand, which was insufficient to distinguish it from other brands. Off-White’s lawyers recently responded that the double quotation mark created a unique commercial impression for the brand and was an effective brand identification, so it should be allowed to be registered as a trademark